Kathmandu, 20 November 2025
Nepal has officially initiated the development of a new Marketing Strategy and Action Plan aimed at strengthening the country’s global tourism presence and promoting responsible, experience-driven travel. The inception meeting, held today at Hotel Manang, Thamel, marks the beginning of a multi-month process led by the Nepal Tourism Board (NTB) under the Sustainable Tourism Project (STP) supported by UNDP.
The initiative seeks to position Nepal as a destination known not only for adventure and natural beauty but also for authentic cultural narratives, community-based experiences, and sustainability-focused tourism development.
The strategy development will be carried out by a consulting team from Beed Management, led by Sujeev Shakya, and will involve close-group discussions with tourism stakeholders from across the country. These consultations aim to gather expert insights on market priorities, brand positioning, digital outreach, product diversification, and the long-term vision for Nepal’s tourism sector.
Speaking at the event, stakeholders emphasized the need for a refreshed national brand that reflects evolving traveler preferences while uplifting local communities and ecosystems. The upcoming strategy is expected to guide Nepal's promotional efforts across global markets and align industry actors under a unified vision.
This effort comes at a time when Nepal is redefining its tourism priorities in the post-pandemic landscape, focusing on resilience, sustainability, and value-driven growth rather than volume-driven arrivals. Once completed, the strategy will serve as a roadmap for coordinated marketing campaigns, partnerships, and policy alignment between government bodies, private sector operators, and international development partners.
With renewed collaboration and strategic positioning, Nepal aims to open its next chapter as a responsible tourism leader—balancing economic opportunity with environmental and cultural stewardship.
