Kathmandu, September 15, 2025
Nepal’s tourism sector, long regarded as a cornerstone of the national economy, is moving towards revival following recent political and social unrest. With collective commitment from the government, the Nepal Tourism Board (NTB), and private sector entrepreneurs, stakeholders are working to assure the world that Nepal is a safe and welcoming destination for travelers.
At a high-level discussion organized by the NTB this week, representatives from major tourism associations acknowledged the challenges posed by the Gen Z movement but expressed confidence that Nepal is on the path to recovery.
Tourism Secretary and NTB Chairperson Hari Prasad Mainali said the ministry is committed to easing policy hurdles and strengthening Nepal’s international image. “Immediate reforms have been initiated to revive the tourism sector. Through proactive communication and digital outreach, we are working to spread the message that Nepal is a safe destination,” he stated, adding that tourists’ safety and smooth mobility remain the top priority.
NTB Vice-Chairperson Ram Prasad Sapkota called for the introduction of attractive tourism packages this season and emphasized the need for coordinated promotion through embassies, Non-Resident Nepali Associations, and international networks. Similarly, NTB Pokhara Office Chief Mani Ram Lamichhane assured that trekking routes and adventure tourism sites remain safe, and preparations are in place to facilitate visitors in Pokhara.
Despite some damage to the hospitality sector, hoteliers stressed their readiness to host guests without compromising service quality. “There may be losses in business, but there will be no decline in our hospitality,” said Hotel Association Nepal President Binayak Shah. Tour and travel agents also echoed the importance of conveying Nepal’s safety message globally.
Tourism Board member Rishi Ram Bhandari reminded that tourism revival in Nepal traditionally takes up to five years after crises, but insisted that this time recovery must be accelerated. Other tourism leaders highlighted the importance of facilitating pilgrimage routes, including Kailash travel.
NTB Chief Executive Officer Deepak Raj Joshi said Nepal’s tourism has repeatedly demonstrated resilience, recovering even after major disasters. “We must now move forward with confidence and activate the sector at the earliest,” he noted.
Hotel representatives from five-star and four-star establishments, who also attended the meeting, expressed readiness to host tourists, provided that the state ensures necessary facilitation for mobility and logistics.
The unified message emerging from all stakeholders is clear: Nepal is safe, open, and prepared to welcome visitors with its renowned warmth and hospitality.
