Photo Source: Nepal News Bank
Lalitpur, April 22, 2026 - Dubai-based Raffae International Trading LLC has officially entered the Nepali market, marking its expansion with a grand launch event held at Universal Cafe, Nakhu Chowk, Lalitpur.
The event, organized as a combined “Grand Launch Event & Product Launch,” also served as the formal announcement of the company’s partnership with Accesstor Nepal, its authorized national importer. Through this collaboration, Raffae’s products are expected to be distributed nationwide, strengthening the company’s footprint in South Asia.
The program featured a mix of promotional and engagement activities, including brand introduction sessions, product showcases, live music, and hands-on product trials. Organizers also arranged a promotional giveaway worth NPR 25,000 to attract participants and enhance consumer engagement.
The launch event was attended by business stakeholders, retail sector representatives, media personnel, and invited guests. Nepali cricketer Aadil Ansari was present as the chief guest, while Bijaya Sharma attended as a special guest.
Speaking at the event, Raffae’s Managing Director described the launch as more than a market entry, framing it as the beginning of a broader international growth journey. He highlighted the company’s rapid expansion in the United Arab Emirates, noting that Raffae has built a network of over 2,500 active retailers and claims to have served more than 500,000 customers.
Founded around four years ago in the UAE, Raffae positions itself as a brand focused on quality, innovation, and customer trust. The company has announced that its products in Nepal will be positioned in the premium segment, backed by a three-year “No Questions Asked” replacement guarantee, a move that could influence consumer confidence in a competitive market.
Industry observers note that Nepal’s growing consumer market-particularly in urban areas-has increasingly attracted international brands seeking new growth opportunities. Raffae’s entry reflects this broader trend, where companies are leveraging local distribution partners to navigate market dynamics and expand reach.
With its slogan “Raffae - Keeps You Moving,” the company has indicated plans to further strengthen its presence through innovation and customer-focused services in Nepal.
While the long-term market impact remains to be seen, Raffae’s entry adds to the rising influx of international brands targeting Nepal’s evolving retail landscape.
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