Kathmandu, June 20, 2025 – J&Co, Nepal’s premier luxury retailer, has unveiled a milestone for the nation’s fashion industry by opening its flagship store at Durbar Marg, Kathmandu. The store marks a historic moment, introducing the globally celebrated Italian fashion house Emporio Armani to Nepal for the first time and relaunching the iconic Swiss luxury brand Bally.
The new boutique, strategically located in the heart of Kathmandu, reflects J&Co’s commitment to elevating Nepal’s luxury retail scene. The inauguration was graced by notable figures, including Mr. Rajendra Khetan, a prominent industrialist, and Miss Aaira Jhunjhunwala, symbolizing a blend of seasoned expertise and youthful style leadership.
“This expansion marks a new chapter in Nepal’s fashion evolution,” said Mr. Pankaj Jhunjhunwala, Managing Director of J&Co. “Emporio Armani brings its timeless sophistication and sleek aesthetics, while Bally offers a refreshed collection that blends Swiss precision with contemporary design.”
Emporio Armani, renowned for its minimalist and modern edge, appeals to the younger, style-savvy demographic in Nepal. In contrast, Bally returns with a reinvigorated identity, showcasing its legacy of fine craftsmanship and its bold take on contemporary luxury.
The event drew attention from top names in Nepal’s fashion, business, and lifestyle industries, solidifying J&Co’s role as a trailblazer in the premium retail sector. The boutique, with its elegant and immersive design, promises to be a destination for discerning Nepali consumers seeking internationally acclaimed brands under one roof.
About J&Co
J&Co stands as a beacon in Nepal’s luxury retail space, representing a curated selection of the world’s most prestigious brands. With a vision to bring global luxury closer to Nepali consumers, J&Co continues to lead in innovation, customer experience, and brand curation.
